Fundamentals of Social Media for the Niche Publisher, part 1

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It’s safe to say that any Publication Printers customer is an entrepreneur. We serve an industry of people who build things, things other people want, from nothing. If you’re reading this, you’re probably one of those amazing people, and if you are, you’re undoubtedly a master of content creation. What you might not realize is that creating content is a huge challenge for other folks. Lucky for you, it’s also the basis for a good social media presence, and that means you’re ahead of the game.

Of course, you’re probably already posting to Facebook and one or two other places. Maybe you’re really happy with your social presence, but I bet a lot of you wonder why you even bother since you aren’t getting any engagement from your audience. It’s a fair question, and I want to help.

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Catalogs Are Surprisingly Effective

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People may wonder why they still get catalogs in the mail, but behind-the-scenes, we know why. Even with the obvious changes in the market, catalogs are still driving business to both web and brick-and-mortar stores.

What evidence have we seen?

Elizabeth Holmes wrote about this in the Wall Street Journal a few months back. She says catalogs are “bait for customers, like a store window display”, and although there can be high costs associated with producing the content for them, catalogs are still paying major dividends. According to the article, Bonobos, an online retailer of men’s clothing, sees about 20% of its first-time customers visiting its site after receiving a catalog, and those customers are spending 50% more than new shoppers who didn’t get a catalog first.

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New PPMG Site Launched

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We are pleased to unveil our brand new Publication Printers Marketing Group Website! This was a ground-up redesign that provides a much more reader friendly layout, a visually pleasing reading experience, and a wealth of new content. It also represents the kick-off of our blog. Here we will share with not just company news, but industry related information that we feel will benefit our clients and readers. We hope you enjoy this new look and feel!

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Online Edition Brochure Updated

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We have created a new version of our Online Editions and Apps brochure. This new 12 page brochure provides a great overview of the products, highlights some of the best features and even shares ideas on how to generate revenue for your publication. Make sure you check out the case study showing how a small market publisher added $3,700 in revenue per issue using hyperlinking!

Our online brochure also demonstrates many of the special features you can add, including video, custom hyperlinking, reader tabs and much more.

Read the Brochure Online

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