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Print publishers are always looking for new profit opportunities, especially in today’s digital age. E-Learning is a digital avenue that can tie into any publisher’s magazine and compliment print. The e-learning industry is already a $165 billion industry (as of 2015), but estimates are showing it being as large as $275 billion by 2022, and part of that epic growth is likely to come from publishers.

Magazines, particularly niche titles, have very specific topics that they showcase an expertise in. After all, that topic is the crux of the content the publisher produces, and why readers are drawn to that title. It makes complete sense that if they enjoy topical learning, readers would likely also have an interest in deeper learning, which is where e-learning has its potential for publishers.

Think of it as advanced content for the reader. Take a yoga title for example. They cover a large amount of content, but what if a reader is new to yoga, and wants help learning the basics. Why should they go elsewhere to access actual training or exercises when the magazine can work with a pro, record a bunch of tutorial videos, and make them an upsell option? That title could even produce new content consistently and have multiple subscription tiers.

E-learning can be leveraged for any topic, or a spectrum of them. The one thing to note is that, like any other potential revenue stream, there is both a time and monetary investment needed to make e-learning a viable part of a publisher’s business. It needs to be thought out, investigation on the topic and competition in that e-learning realm need to take place, and most of all, the publisher needs to know if they have the bandwidth to create the content consistently.

Further Information

For examples and further detail on how publishers are leveraging e-learning, click here.

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