PrintReleaf: You Print One, They Plant One

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Going green has been both a goal and financial struggle for publishers for years. This stems primarily from publishers focusing on green production: specialty paper and ink, distinct processes, etc. At present, it is often expensive to create a publication in a green manner.

However, what if you simply did the best you could to be green, and put the effort into offsetting the impact you make? That is what PrintReleaf, a Denver-based company, has accomplished. Through innovations in technology, they managed an eco-friendly solution for publishers without complicated papers and inks. Put simply, PrintReleaf calculates a publisher’s paper consumption, and replants the equivalent paper usage’s worth of trees in a reforestation project of the publisher’s choice.

PrintReleaf has replanted over 1.1 million trees, and Publication Printers Corp. is proud to say that between itself and its customers, we are responsible for more than 140,000 of those trees!

As far as cost, PrintReleaf is a very reasonable option for publishers, especially in comparison to other green solutions. That said, due to it being an “offset” process rather than a pre-emptive green approach, it can be used in tandem with almost any other green solution, like FSC and recycled paper. PrintReleaf has also been so successful that users of it are now provided certification of their usage and proof of their “green” footprint.

As to how to use it, PrintReleaf does all the heavy lifting. All a publisher needs to do is take 3 easy steps.

  1. Start using PrintReleaf, which can be done direct, or Publication Printers can help streamline the process if you already print with us.
  2. Pick your reforestation project, which is where the trees are planted on your behalf.
  3. Calculate your consumption, which we do for you if you print with us. Then the rest is handled for you by PrintReleaf.

If you want to know more about the specifics of the operation, like certification and verification or who they partner with to get the job done, you can visit the PrintReleaf website or give us a call here at Publication Printers. We’re always happy to chat about how we can help you be successful.

Latest PrintReleaf News

Canada Joins Reforestation Locale Options

PrintReleaf has added a new reforestation project to its partnership ranks. Courtesy of work with One Tree Planted, publishers now have the option to choose to have trees planted in British Columbia, Canada. This new project joins Print Releaf’s seven other reforestation partner locales:

  • South Dakota, USA
  • Sao Paulo
  • Dominican Republic
  • Meghalaya, India
  • Ireland
  • Madagascar
  • Oaxaca and Chiapas, Mexico

You can learn more about PrintReleaf’s forestry locales here.

Publication Printers Offsets 1 Billion Pages

Publication Printers has been partnered with PrintReleaf for a few years, and in that time, we have accomplished a great deal. We not only have nearly 100 publishers who print with us now using PrintReleaf through our partnership, but we also reached a milestone: 1 billion pages offset, or 125,000 trees replanted across the globe.

You can learn more about Publication Printers’ PrintReleaf partnership here.

PrintReleaf Founder Featured on “You, Me, and Your Top 3” Podcast

“You, Me, and Your Top 3” is a podcast all about the power of transforming industries through unique practices and approaches to current tactics. The podcast is courtesy of Corporate Growth Strategy (CGS) Advisors, a strategic advisory and consulting firm who has been recognized in recent years for work with numerous large organizations. In episode 24, PrintReleaf CEO and founder Jordan Darragh discusses environmental sustainability and how his passion is helping change the print industry’s impact on the environment.

You can listen to the podcast here.

Further Information

If you would like more great content from Publication Printers and the Publication Printers Marketing Group, click here.

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Pantone Color Calls for Environmental Preservation

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Pantone has become a corporate icon thanks to its Color of the Year. For 2019, they decided to leverage that influence by using their color choice to discuss a greater topic than color: environmental preservation.

The VP of Pantone’s color consulting unit, Laurie Pressman, expressed that preserving nature was a hot topic, both in the sense that it is avoided heavily while also needing to be addressed. Pressman went on to explain that a coral-natured color was also a natural choice to represent this. Coral provides shelter and sustenance for marine life and also helps purify water. So they chose the color “Living Coral”.

This is not the first time that Pantone has dove into these waters. The Color of the Year for 2017 was “Greenery.” It represented a similar notion of environmental preservation and “going green.”

How this impacts the magazine industry:

Retail is the largest industry influences by the Pantone colors. Retail also makes up a significant amount of advertisements in the magazine industry. By proxy, that means a lot of Pantone colors in magazines. With Living Coral, that also means the message and general idea of environmental preservation will also pervade magazines.

Luckily, environmental preservation is huge in the magazine industry. From FSC paper to Print Releaf, there are numerous ways publishers can make their titles “green.” However, those efforts rarely have anything to do with editorial content or the ads within.

Having the ability to connect a publisher’s efforts with something as well known as a Pantone color provides branding opportunities. Leverage social media, editorial content, and other avenues of content distribution to piggyback on the topic and reap benefits that are normally much harder to achieve.

Details on “Living Coral:”

The Pantone Color Institute chooses a new color every year and has done so for over two decades. That color has become the color most likely to impact “product development and purchasing decisions” for the upcoming year. The 2019 Color of the Year is “Living Coral.”

Living Coral won, according to Pantone, because it “appears in our natural surroundings and at the same time, displays a lively presence within social media. Color is an equalizing lens through which we experience our natural and digital realities …”

Further Information

To learn more about the 2019 Pantone Color of the Year, click here.

If you want more great content from Publication Printers, click here.

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