Print is ALIVE & WELL

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10 Facts to Support Your Sales Efforts

  • Print publications are considered the most trusted news and content sources in the USA, with a 72% approval rate, higher than TV news, websites, and social media coverage. (Mediashift)
  • 95% of people under the age of 25 are reading magazines, with an average of an hour spent with each new issue, better than the average of 15 seconds a user spends on a website. (Magazine Media Factbook)
  • Print provides a tactile experience that is proven to increase engagement, memory of content, and sense of quality. (Sappi Paper)
  • 70% of Americans enjoy reading printed magazines even though they know they could find most of the same information online. (State of the Media Democracy from Deloitte Research)
  • Despite the vast amount of electronic and digital technology, print is still the favored medium across all age groups for reading and safekeeping of documents. (IPSOS; Two Sides; and Print Power)
  • In the U.S., more than 65% of paper was recycled, making it the most recycled commodity. (American Forest & Paper Association)
  • Private tree farmers average planting 4 million trees a day, 3-4x what is harvested a day for all uses, not just paper. (International Paper, Go Paper, Grow Trees website)
  • There are 20% more trees in the U.S. today than there were on the first Earth Day celebration in 1970. (American Forest & Paper Association)
  • Over 30% of digital transactions have an origin point that can be traced to print media. (PWC)
  • 66% of paper comes from sawmill scraps, wood chips, and recycled paper. Only 1/3 requires cutting down trees, and PPC only chooses paper that was responsibly farmed. (U.S. EPA/Choose Print)

Further Information

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