Property Brothers, Meredith Partner for New Magazine

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There are a lot of skeptical publishers asking themselves if launching a new print magazine is worth the risk. While the answer may not be that easy to determine, there are plenty of other content producers that are excited about the idea of print in helping to broaden their brands. HGTV’s Property Brothers are one such content producer.

Drew and Jonathan Scott, twin brothers and the faces of Property Brothers, have recently announced a partnership with Meredith Corporation to create a new lifestyle magazine centered around home content and more. According to the President of Meredith Magazines, Doug Olson, the Scott brothers extending their reach through print is an obvious decision: “Drew and Jonathan have a unique connection with customers that will translate well into print.”

For the Scott brothers, while this venture is another step in expanding their Property Brothers brand, they also feel that print itself is a valuable medium, and the choice of creating a print magazine was a deliberate next step. “We love print and have always wanted to extend our message of living life to the fullest through this medium,” says Jonathan. “With a platform like this, we get to develop a consistent and thoughtful way of sharing great ideas and actionable insights with our audiences,” adds Drew.

The new magazine is not only a sign of success for the Scott brothers, but also for magazine publishers in general. Recent years have not been easy for the magazine industry, as many titles have struggled, but the resurgence of print due to other content producers seeing print as an opportunity is helping revitalize the industry. Meredith in particular has seen many major titles disappear, and also had major employment changes, and a new title of this caliber is a great sign of growth for them, and follows in the footsteps of another HGTV duo, Chip and Joanna Gaines, who also work with Meredith on their quarterly Magnolia Journal magazine.

“We’re extremely excited about taking the chemistry [the Scott brothers] share with their millions of viewers onscreen to new and existing audiences in the print medium.” says Olson.

HGTV has magazines with several major publishing groups other than Meredith. According to Adweek’s 2018 Hottest (print) Home Magazine, Hearst currently owns that spot with HGTV’s own HGTV Magazine, which according to Hearst, has more than 1 million subscribers and is in the top 10 of monthly newsstand magazines. If Meredith can leverage the new magazine from the Scott brothers, and their other titles related to HGTV starts, they may mirror or even exceed these numbers.

The new quarterly
magazine from the Scott brothers and Meredith, which has yet to be named, will
be releasing in January 2020. At newsstands, the cover price will be $9.99, and
an annual subscription will be $20.

Further Information:

To learn more about the
new magazine from the Scott brothers and Meredith, click here. For
more information about the Scott brothers’ TV show Property Brothers, click here.

If you would like more
great content from Publication Printers and the Publication Printers Marketing
Group, click here.

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Expanding Your Digital Reach

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Publishers are masters of content, but in today’s age, print alone is only going to reach part of your intended audience. So how can a publisher put their existing and future content to use outside of their print, all while being money-conscious and profit-focused? ePublications are the solution.

However, having an ePublication and stopping there is not enough. The truth is that an ePublication without a strategy may end up costing you more than it makes. That’s where these 3 steps to expanding your digital reach with an ePublication come in:

  1. Create a value proposition for your ePublication

    An ePublication is not just another media to leverage–it’s a business move meant to broaden reach and give your content more value. Identify 4 reasons why having an ePublication is important and how it adds value to your readership and you. Take into account concepts like:

    1. Instant content delivery
    2. Monetization
    3. Mobile access
    4. Interactive features
    5. And more…

  2. Share the value with your readership

    Let’s say you create the value proposition and you conclude that there is enough value to make an ePublication part of your publishing strategy. It would be easy enough to just decide to implement it, but how do you make sure your customers see that value and help you reap the rewards from it? Developing a rollout plan to promote your ePublication is a great place to start (and you can do this even if you already have an ePublication in place). The idea is to leverage your social media platforms; Facebook, Twitter, Instagram, SnapChat, etc, to inform your audiences of the benefit they gained thanks to your ePublication, and how their use of it can help further the development of the publication.

  3. Never settle for the status quo

    Your audience is everywhere, and print is but one way to reach them. ePublications is another, and it adds value to the content experience and your overall  reach.  Your audience is ever-growing, and they are also ever-changing, thanks to the quick pace of the digital age. ePublications need to be able to keep up with that pace and adapt in design, style, content delivery, and timeline to meet the readers where they are at. Keep up with industry research and constantly test new ideas to try and improve both the reader experience and create more value from your ePublication.

Print is valuable beyond belief, even in the digital age. That said, readers these days don’t rely on print alone, and an ePublication is a great asset to serve them and you, but it’s only worth the implementation if done right. If you need help doing it right, we are glad to help.

Further Information

For more information on ePublications in general, click here.

If you would like more great content from Publication Printers and the Publication Printers Marketing Group, click here.

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2019 Holiday Schedules | Freight & Mail Impacts

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Publication Printers Corp., like many companies in the United States, observes certain holidays. Due to this, there are sometimes differences in our freight and office hours on and around the dates of each holiday. Below are the changes and special hours to be observed on the stated holidays:

Thanksgiving 2019

Publication Printers:

CLOSED for Thanksgiving, Thursday, November 28th. Resuming normal operations on Friday, November 29th.

Freight Carriers:

NO FREIGHT MOVEMENT or PICK-UP for Thanksgiving, Thursday, November 28th and Friday, November 29th. Freight picked up on or before November 27th will resume transit on Monday, December 2nd.

USPS:

CLOSED for Thanksgiving, Thursday, November 28th. Resuming limited operations on Friday, November 29th.

Christmas 2019

Publication Printers:

CLOSED for Christmas beginning Wednesday, December 25th. Resuming operations on Thursday, December 26th.

Freight Carriers:

Freight vendors will close early on Monday, December 23rd and NO FREIGHT MOVEMENT or PICK-UP will occur on Tuesday, December 24th or Wednesday, December 25th.  Freight picked up on or before the 23rd will resume transit on Thursday, December 26th.

USPS:

CLOSED for Christmas, Wednesday, December 25th. Resuming limited operations on Thursday, December 26th.

New Year 2019-2020

Publication Printers:

CLOSED for New Year’s beginning on Wednesday, January 1st. Resuming operations on Thursday, January 2nd.

Freight Carriers:

Closing early on Tuesday, December 31st and CLOSED on New Year’s Day.  Freight picked up on or before December 31st will resume transit on January 2nd.

USPS:

CLOSED for New Year’s Day, Wednesday, January 1st. Resuming limited operations on Thursday, January 2nd.

Further Information

For more information on Publication Printers Corp., click here and or call 303-936-0303.

If you want more great content from Publication Printers, click here.

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PIA Course to Teach Print Design to Designers

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One of the most important relationships a magazine publisher has is the one with their printer. Without a printer, there is no print magazine; while there are many online-only publications, the money in the industry still remains with the print titles. However, the relationship between a printer and a publisher usually revolves around two things only: cost and quality.

A focus on cost is obvious, as publishers are looking to balance budgets more and more as the industry tightens. Quality, on the other hand, is an interesting variable. Of course, the quality of the printing should be a huge consideration, but the quality of what is provided to the printer should be just as vital.

Most professional designers today put their focus on digital, which is great for other industries, but quite problematic for print publishers. Designing for print requires an innate understanding of colors, bleeds and styles that do not apply in other design disciplines. A lack of those understandings can cause print jobs to be held up in production quite easily, or can result in poor quality submissions to the printer. A printer can do a lot to help a publisher resolve the problem, but there is only one true solution: better trained designers.

The Printing Industries of America (PIA), the world’s largest graphic arts trade association and an organization with expert knowledge of the print industry, is seeking to help resolve the lack of training. They have released an iLearning course titled “Print Production for Designers” meant to help bridge the gap of understanding many designers have with print knowledge. The goal of the course is two-fold:

  1. Broaden the horizons of designers.
  2. Help publishers have access to higher-quality designers who can help them produce better quality magazines.

Printers can also make use of the course, and should take it upon themselves to help educate their clients. Printers are responsible for their role in quality, but it is also their responsibility to hold their clientele accountable for providing proper files; otherwise, a printer cannot do their job correctly. The PIA course provides printers the means to foster this new level of relationship with publishers as well, and in the end, it can help printers save time and publishers money.

Further Information

To learn more about the iLearning Course “Print Production for Designers,” click here. For more information about the Printing Industries of America in general, click here.

If you would like more great content from Publication Printers and the Publication Printers Marketing Group, click here.

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Meredith and NY Times Collaborate to Create a Special Section

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In a world where high-margin opportunities are less common for publishers, special sections remain a great money-maker. That may explain why Meredith Corporation and the New York Times are making use of one-time titles once again to maximize their reach and profits.

Special sections, also referred to as a special edition or special interest magazines, are one-off magazines meant to capture the hype or exposure on a focused topic. Many times, special sections fall into the “bookazine” category, being significantly longer editions and hyper-focused. This said, with the pursuit of new revenue options, some publications are doing smaller but more frequent special sections, as they tend to have much higher profit margins with the same print run size and audience.

The Meredith/Times special section recently released was a “Summer of 69” issue with a unique spin to the special section concept: multi-publication collaboration. This special section, the first New York Times standalone magazine ever, was built with the help of Meredith Corp., one of the nation’s largest magazine producers, to coordinate with the standard coverage within the New York Times newspaper that was covering the 50th anniversary of the event.

While there have been numerous publications to coordinate content between their parent title and their special sections, completely independent publications working together is not a common practice. This action shows a potential opportunity for publishers to not only expand their profit options, but to help keep each other standing strong in an economy that has not been kind to publishers in general.

Further Information

To learn more about Meredith Corporation’s and the New York Times’ special edition magazines, click here. For more information publishers and special editions in general, click here.

If you would like more great content from Publication Printers and the Publication Printers Marketing Group, click here.

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E-Learning Proves Profitable for Publishers

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Print publishers are always looking for new profit opportunities, especially in today’s digital age. E-Learning is a digital avenue that can tie into any publisher’s magazine and compliment print. The e-learning industry is already a $165 billion industry (as of 2015), but estimates are showing it being as large as $275 billion by 2022, and part of that epic growth is likely to come from publishers.

Magazines, particularly niche titles, have very specific topics that they showcase an expertise in. After all, that topic is the crux of the content the publisher produces, and why readers are drawn to that title. It makes complete sense that if they enjoy topical learning, readers would likely also have an interest in deeper learning, which is where e-learning has its potential for publishers.

Think of it as advanced content for the reader. Take a yoga title for example. They cover a large amount of content, but what if a reader is new to yoga, and wants help learning the basics. Why should they go elsewhere to access actual training or exercises when the magazine can work with a pro, record a bunch of tutorial videos, and make them an upsell option? That title could even produce new content consistently and have multiple subscription tiers.

E-learning can be leveraged for any topic, or a spectrum of them. The one thing to note is that, like any other potential revenue stream, there is both a time and monetary investment needed to make e-learning a viable part of a publisher’s business. It needs to be thought out, investigation on the topic and competition in that e-learning realm need to take place, and most of all, the publisher needs to know if they have the bandwidth to create the content consistently.

Further Information

For examples and further detail on how publishers are leveraging e-learning, click here.

If you would like more great content from Publication Printers and the Publication Printers Marketing Group, click here.

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It’s a niche magazine market

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Large, national titles continue to struggle

The question of “is print dead” is still circulating around the magazine industry. However, it is the larger, more general-topic titles that are finding themselves truly pinched and struggling. Smaller, more specific titles, commonly called “niche,” are actually growing and expanding. Dedicated, specific audiences are the driving force behind this. They aren’t just consumers of content, but advocates that actively promote and support these titles. Titles that cover a wider demographic and geographic spread do not have that same buy-in from their audiences.

Titles that rely on their longstanding brands are having difficulty retaining audiences against the targeted content of niche publications. In fact, new niche titles are being created to fill the gaps being left by the larger titles. The other major component as to why larger titles are having issues: profits. The brand loyalty issue results in fewer subscriptions, which when combined with paper cost increases and shipping difficulty, all lead to struggles balancing profits and overhead.

Niche titles can skate some of these issues due to the audience buy-in, which helps bring in subscription and ad dollars. Also, smaller circulations means less print and fulfillment cost. Being niche doesn’t resolve the issues, but it helps in today’s market. Difficulty for all titles will likely continue unless industry-wide changes occur. In the meantime, niche publications will continue to expand their reach.

The Playboy Magazine Example

Playboy magazine is an example of this. Still one of the most recognizable titles in the US, it’s once 5.6 million circulation has now dwindled to below 500,000, and what was once a monthly will be a quarterly in 2019. Much of the change happening at Playboy can be attributed to a decrease in brand loyalty over the last 10 years.

The Chief Creative Officer of Playboy, Cooper Hefner, has even expressed that he plans to put more focus into online content, in an effort to “shift away from putting a lot of effort into the magazine” because of a lack of profits from the print publication.

Further Information

For more information regarding the success of niche publications, click here. To learn more about the changes to Playboy magazine, click here.

If you want more great content from Publication Printers, click here.

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