Expanding Your Digital Reach

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Publishers are masters of content, but in today’s age, print alone is only going to reach part of your intended audience. So how can a publisher put their existing and future content to use outside of their print, all while being money-conscious and profit-focused? ePublications are the solution.

However, having an ePublication and stopping there is not enough. The truth is that an ePublication without a strategy may end up costing you more than it makes. That’s where these 3 steps to expanding your digital reach with an ePublication come in:

  1. Create a value proposition for your ePublication

    An ePublication is not just another media to leverage–it’s a business move meant to broaden reach and give your content more value. Identify 4 reasons why having an ePublication is important and how it adds value to your readership and you. Take into account concepts like:

    1. Instant content delivery
    2. Monetization
    3. Mobile access
    4. Interactive features
    5. And more…

  2. Share the value with your readership

    Let’s say you create the value proposition and you conclude that there is enough value to make an ePublication part of your publishing strategy. It would be easy enough to just decide to implement it, but how do you make sure your customers see that value and help you reap the rewards from it? Developing a rollout plan to promote your ePublication is a great place to start (and you can do this even if you already have an ePublication in place). The idea is to leverage your social media platforms; Facebook, Twitter, Instagram, SnapChat, etc, to inform your audiences of the benefit they gained thanks to your ePublication, and how their use of it can help further the development of the publication.

  3. Never settle for the status quo

    Your audience is everywhere, and print is but one way to reach them. ePublications is another, and it adds value to the content experience and your overall  reach.  Your audience is ever-growing, and they are also ever-changing, thanks to the quick pace of the digital age. ePublications need to be able to keep up with that pace and adapt in design, style, content delivery, and timeline to meet the readers where they are at. Keep up with industry research and constantly test new ideas to try and improve both the reader experience and create more value from your ePublication.

Print is valuable beyond belief, even in the digital age. That said, readers these days don’t rely on print alone, and an ePublication is a great asset to serve them and you, but it’s only worth the implementation if done right. If you need help doing it right, we are glad to help.

Further Information

For more information on ePublications in general, click here.

If you would like more great content from Publication Printers and the Publication Printers Marketing Group, click here.

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Facebook Instant Articles Further Improved to Help Publishers

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Facebook has had a lot of ups and downs when it comes to working with publishers. In the past year, everything from “fake news” catching algorithms to video metric misinformation has plagued the media giant. However, there have been some beneficial strides as well, and Instant Articles is the greatest of these.

Instant Articles are a way to directly connect professional editorial content to the Facebook newsfeed. The idea is to simplify the ease of access for readers to high-quality content. Content providers include magazines, newspapers, and other professional content producers. Instant Articles provide another means to monetize Facebook by providing subscription models and advertising capabilities as well.

The idea behind Instant Articles was always to help content producers reach readers where they actually consume content, social media. For that reason, each time Instant Articles are optimized, it is either for the improvement of access to content or to make providing content easier.

The most recent improvements to Instant Articles include cutting down development time for publishers, making it easier to integrate with the subscription/paywall system, and a call-to-action screen to urge readers to follow a publisher on Facebook. Future improvements include the ability to target posts specifically to subscribers, integrate existing website subscriber lists, and to adjust the content distribution algorithm for continued improvement of reach to ideal readerships.

It is important to remember that social media channels exist for the benefit of the end user, the readership. That means Facebook will implement changes to improve the user experience at the expense of helping publishers and other organizations. Therefore, publishers need to be wary and protect their brands. It is best to consult with a social media professional who specializes in working with publishers.

Further Information

To learn more about what Instant Articles are, click hereTo see more information on the recent updates to Facebook Instant Articles, click here.

If you want more great content from Publication Printers, click here.

Image courtesy of Facebook Instant Articles
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