Expanding Your Digital Reach

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Publishers are masters of content, but in today’s age, print alone is only going to reach part of your intended audience. So how can a publisher put their existing and future content to use outside of their print, all while being money-conscious and profit-focused? ePublications are the solution.

However, having an ePublication and stopping there is not enough. The truth is that an ePublication without a strategy may end up costing you more than it makes. That’s where these 3 steps to expanding your digital reach with an ePublication come in:

  1. Create a value proposition for your ePublication

    An ePublication is not just another media to leverage–it’s a business move meant to broaden reach and give your content more value. Identify 4 reasons why having an ePublication is important and how it adds value to your readership and you. Take into account concepts like:

    1. Instant content delivery
    2. Monetization
    3. Mobile access
    4. Interactive features
    5. And more…

  2. Share the value with your readership

    Let’s say you create the value proposition and you conclude that there is enough value to make an ePublication part of your publishing strategy. It would be easy enough to just decide to implement it, but how do you make sure your customers see that value and help you reap the rewards from it? Developing a rollout plan to promote your ePublication is a great place to start (and you can do this even if you already have an ePublication in place). The idea is to leverage your social media platforms; Facebook, Twitter, Instagram, SnapChat, etc, to inform your audiences of the benefit they gained thanks to your ePublication, and how their use of it can help further the development of the publication.

  3. Never settle for the status quo

    Your audience is everywhere, and print is but one way to reach them. ePublications is another, and it adds value to the content experience and your overall  reach.  Your audience is ever-growing, and they are also ever-changing, thanks to the quick pace of the digital age. ePublications need to be able to keep up with that pace and adapt in design, style, content delivery, and timeline to meet the readers where they are at. Keep up with industry research and constantly test new ideas to try and improve both the reader experience and create more value from your ePublication.

Print is valuable beyond belief, even in the digital age. That said, readers these days don’t rely on print alone, and an ePublication is a great asset to serve them and you, but it’s only worth the implementation if done right. If you need help doing it right, we are glad to help.

Further Information

For more information on ePublications in general, click here.

If you would like more great content from Publication Printers and the Publication Printers Marketing Group, click here.

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2019 Holiday Schedules | Freight & Mail Impacts

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Publication Printers Corp., like many companies in the United States, observes certain holidays. Due to this, there are sometimes differences in our freight and office hours on and around the dates of each holiday. Below are the changes and special hours to be observed on the stated holidays:

Thanksgiving 2019

Publication Printers:

CLOSED for Thanksgiving, Thursday, November 28th. Resuming normal operations on Friday, November 29th.

Freight Carriers:

NO FREIGHT MOVEMENT or PICK-UP for Thanksgiving, Thursday, November 28th and Friday, November 29th. Freight picked up on or before November 27th will resume transit on Monday, December 2nd.

USPS:

CLOSED for Thanksgiving, Thursday, November 28th. Resuming limited operations on Friday, November 29th.

Christmas 2019

Publication Printers:

CLOSED for Christmas beginning Wednesday, December 25th. Resuming operations on Thursday, December 26th.

Freight Carriers:

Freight vendors will close early on Monday, December 23rd and NO FREIGHT MOVEMENT or PICK-UP will occur on Tuesday, December 24th or Wednesday, December 25th.  Freight picked up on or before the 23rd will resume transit on Thursday, December 26th.

USPS:

CLOSED for Christmas, Wednesday, December 25th. Resuming limited operations on Thursday, December 26th.

New Year 2019-2020

Publication Printers:

CLOSED for New Year’s beginning on Wednesday, January 1st. Resuming operations on Thursday, January 2nd.

Freight Carriers:

Closing early on Tuesday, December 31st and CLOSED on New Year’s Day.  Freight picked up on or before December 31st will resume transit on January 2nd.

USPS:

CLOSED for New Year’s Day, Wednesday, January 1st. Resuming limited operations on Thursday, January 2nd.

Further Information

For more information on Publication Printers Corp., click here and or call 303-936-0303.

If you want more great content from Publication Printers, click here.

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Meredith and NY Times Collaborate to Create a Special Section

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In a world where high-margin opportunities are less common for publishers, special sections remain a great money-maker. That may explain why Meredith Corporation and the New York Times are making use of one-time titles once again to maximize their reach and profits.

Special sections, also referred to as a special edition or special interest magazines, are one-off magazines meant to capture the hype or exposure on a focused topic. Many times, special sections fall into the “bookazine” category, being significantly longer editions and hyper-focused. This said, with the pursuit of new revenue options, some publications are doing smaller but more frequent special sections, as they tend to have much higher profit margins with the same print run size and audience.

The Meredith/Times special section recently released was a “Summer of 69” issue with a unique spin to the special section concept: multi-publication collaboration. This special section, the first New York Times standalone magazine ever, was built with the help of Meredith Corp., one of the nation’s largest magazine producers, to coordinate with the standard coverage within the New York Times newspaper that was covering the 50th anniversary of the event.

While there have been numerous publications to coordinate content between their parent title and their special sections, completely independent publications working together is not a common practice. This action shows a potential opportunity for publishers to not only expand their profit options, but to help keep each other standing strong in an economy that has not been kind to publishers in general.

Further Information

To learn more about Meredith Corporation’s and the New York Times’ special edition magazines, click here. For more information publishers and special editions in general, click here.

If you would like more great content from Publication Printers and the Publication Printers Marketing Group, click here.

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