2019 Strategy & Ideas from Top Publication Execs

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A recent Folio: article covered an incredibly powerful story for magazines regarding the 2019 year. The article features 9 media executives, all of whom have print publications, and details on the strategies they have in mind for the new year. Here are some of the general takeaways:

What did they learn from 2018:

The lessons and ideas these executives took from the previous year run the gamut. That said, there was one overarching theme for almost all of the executives: people are the most important aspect of keeping print and publishing a thriving industry.

2018 was a year where newspapers and magazines alike sought to lower overhead and drive more revenue. One of the big pushes was to decrease staff (the largest expense, on average), and increase advertisement sales. While this helped solve issues for some, overall it scared the industry. Content does not write itself, and quality content is hard to come by these days. Losing staff means more strain and work for those left, and when quantity is forced, quality suffers.

The executives all agreed that putting faith and energy and money into their staff can make the difference. To quote the original story: “the difference between success and failure will come down to the most important capital we have: people.”

What are they focusing on for 2019:

First and foremost, the 9 mentioned executives were all from businesses that avoided the heavy cutting of their staff. Thus, they were able to maintain quality content and look for new innovations for 2019.

So on top of optimizing the way they use their personnel, each executive has their own action plan for 2019. Some of the executives are planning to relaunch their brands to drive new engagement. Others developing new business models to expand their streams of revenue. Some are investing in new content solutions of entirely new product lines. What is important to note is that, across the board, all of them are looking at 2019 with positivity, and as an opportunity for growth and progress.

Along with positivity, they do also share a drive to expand beyond the pages of their publications, print or digital. Each of these executives is incorporating an idea that has been slowly adopted by the printing industry over the past decade: convergence. Simply put, specialize in one thing, but build an expertise and offering in complementary areas to your specialty. From events to storefronts to agencies, each executive and their publications are broadening what they do, to better serve both their audiences and other businesses.

Further Information

To read the original Folio: story, click here.
Executive Perspectives: How 9 Media Leaders are Strategizing for the New Year

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