The Power of a Bookbook, the Power of Print

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This video’s been floating around for a couple months now, and we posted it to our social pages when it first hit, but we want to post it here for posterity because it’s so great.

Let IKEA demonstrate just how wonderful a traditional bookbook can be.

And even if you’ve seen this before, you might not know just how far IKEA took the joke. There’s an interactive online demo explaining just how easy it is to use the bookbook. Pretty reminiscent of something else you’ve seen before, right?

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