Simple Opportunities For Extra Revenue – Lessons from the 2014 Niche Digital Conference

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As a small publisher, your audience may be modest in size, but it’s very specific. That’s why you’re valuable to advertisers. Targeted marketing just converts better, end of story.

Of course, this is no surprise to you. The question isn’t whether or not you understand the value of your audience, it’s whether you’re taking advantage of all the opportunities you have to build your business using the audience you’ve spent so much time cultivating. At this year’s Niche Digital Conference, I came across a lot of suggestions for helping niche publishers succeed (read: how they can make money).

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USPS Will NOT Raise Prices, For Now

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A year ago, the USPS Chairman of the Board of Governors, Mickey Barnett, posted an open letter to all US Postal Customers. In short, the letter is an explanation and apology for having to raise prices periodically because, although they’ve made huge strides to cut costs over the last several years, they haven’t been able to do enough.

Luckily, we just got news that the Governors have decided NOT to increase rates this time around. At least, not in the immediate future.

Direct from USPS:

“Because the Postal Service has announced price change proposals in September and October for the past three years, mailing industry representatives and others have been waiting to hear whether a price change would take effect in January 2015.

The governors decided not to seek a change for mailing and shipping products and services in January in part because of the uncertainty regarding the exigent price increase.”

If you want to keep up with more USPS news, they post frequent national news releases on their site, and we’ll do our best to keep posting the most important news as it happens.

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What People Want, Social Media Fundamentals, part 2

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[This is part two of an ongoing series dedicated to helping publishers understand the fundamentals of social media marketing. Here’s part one.]

Last time, we talked about the importance of giving people what they want. Meaning, the content you post to your social pages has to be genuinely interesting or useful to your audience. If it’s not, people won’t follow you and they won’t share what you post if they’re already following you. So, one of your most important tasks is to understand who your fans are (and your potential fans) and what they want. That’s not always easy to do, but you can start with an understanding of what everyone wants, and that’s surprisingly simple.

Four Universal Needs

As a brand, there are four things you can provide through social media that everyone in the world wants and needs.

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USPS Loves Augmented Reality, and So Do We!

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The US Postal Service is a huge organization doing amazing things every day. Seriously. They’ve somehow figured out how to get multiple pieces of mail to every household and business in the country, almost every day of the week, rain or shine, and with ridiculously few mistakes. Did you know the folks at USPS also publish small magazines to help disseminate important information to their employees?

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Reminder for “Periodical” Publishers: USPS Statement of Ownership Form Due October 1st

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Anyone mailing ‘periodicals’ (anything officially designated as such qualifies for reduced postage fees) must file their annual Statement of Ownership with the USPS by October 1st.

You can download the form you need here.

Remember that this statement must also be published in the first issue you publish after October 1st.

Per USPS, “failure to file or publish a statement of ownership may lead to suspension of periodicals authorization”.

*If you haven’t signed up for periodicals privileges in the past or need other forms related to periodical mailing, you can find them all here.

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Fundamentals of Social Media for the Niche Publisher, part 1

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It’s safe to say that any Publication Printers customer is an entrepreneur. We serve an industry of people who build things, things other people want, from nothing. If you’re reading this, you’re probably one of those amazing people, and if you are, you’re undoubtedly a master of content creation. What you might not realize is that creating content is a huge challenge for other folks. Lucky for you, it’s also the basis for a good social media presence, and that means you’re ahead of the game.

Of course, you’re probably already posting to Facebook and one or two other places. Maybe you’re really happy with your social presence, but I bet a lot of you wonder why you even bother since you aren’t getting any engagement from your audience. It’s a fair question, and I want to help.

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Catalogs Are Surprisingly Effective

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People may wonder why they still get catalogs in the mail, but behind-the-scenes, we know why. Even with the obvious changes in the market, catalogs are still driving business to both web and brick-and-mortar stores.

What evidence have we seen?

Elizabeth Holmes wrote about this in the Wall Street Journal a few months back. She says catalogs are “bait for customers, like a store window display”, and although there can be high costs associated with producing the content for them, catalogs are still paying major dividends. According to the article, Bonobos, an online retailer of men’s clothing, sees about 20% of its first-time customers visiting its site after receiving a catalog, and those customers are spending 50% more than new shoppers who didn’t get a catalog first.

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New PPMG Site Launched

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We are pleased to unveil our brand new Publication Printers Marketing Group Website! This was a ground-up redesign that provides a much more reader friendly layout, a visually pleasing reading experience, and a wealth of new content. It also represents the kick-off of our blog. Here we will share with not just company news, but industry related information that we feel will benefit our clients and readers. We hope you enjoy this new look and feel!

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Online Edition Brochure Updated

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We have created a new version of our Online Editions and Apps brochure. This new 12 page brochure provides a great overview of the products, highlights some of the best features and even shares ideas on how to generate revenue for your publication. Make sure you check out the case study showing how a small market publisher added $3,700 in revenue per issue using hyperlinking!

Our online brochure also demonstrates many of the special features you can add, including video, custom hyperlinking, reader tabs and much more.

Read the Brochure Online

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