As a small publisher, your audience may be modest in size, but it’s very specific. That’s why you’re valuable to advertisers. Targeted marketing just converts better, end of story.
Of course, this is no surprise to you. The question isn’t whether or not you understand the value of your audience, it’s whether you’re taking advantage of all the opportunities you have to build your business using the audience you’ve spent so much time cultivating. At this year’s Niche Digital Conference, I came across a lot of suggestions for helping niche publishers succeed (read: how they can make money).