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Don’t Just Talk About Yourself, Social Media Fundamentals, part 3

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This is part three in our series to help introduce social media to the publishers who feel like they haven’t figured it all out yet.

In part 1, we talked about why you might want to try jumping into social media, and in part 2, we defined what people want from your social posts.

Now, it’s time to get a bit more specific and help you avoid some of the pitfalls into which people tend to fall when posting to a brand’s social media pages.

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PrintReleaf, Bringing Back Forests One Publication at a Time

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Have you ever had to defend against the ‘paper is bad for the environment’ argument? We all have, really, and while those of us in the industry know all about the sustainable solutions already in place, consumers, and even advertisers, usually aren’t as well educated. Maybe you’ve even missed out on a sponsorship opportunity because an advertiser felt strongly that print is just a bad thing. Frustrating, right?

That’s one reason Publication Printers offers additional services to help demonstrate and publicize a publisher’s dedication to environmental responsibility. FSC and recycled paper stock are the common examples, but they can be price-prohibitive for anything but the largest orders. In response, we’ve partnered with PrintReleaf to provide a new solution, and we’re the first printer to offer it. PrintReleaf doesn’t have any order size requirements and it’s less expensive than other ‘green’ options. Furthermore, unlike recycled paper which only cuts new/virgin paper consumption by a relatively small percentage, PrintReleaf effectively restores 100% of the paper used to produce a publication.

It’s a very simple concept – we measure how much paper is used in the publications we print for you, you pick which fully-certified reforestry project you want to support, and the PrintReleaf organization manages all the arrangements necessary to get enough trees planted to replenish what was used. You also get the requisite logos to print in your masthead and digital certificate to account for you contribution.

Paper-to-tree_kg4

[Not exactly 37.2Kg. It’s more like 37.19736 and change, but who’s counting? Hint: We are.]

If you want to know more about the specifics of the operation, like certification and verification or who they partner with to get the job done, you can visit the PrintReleaf website or give us a call here at Publication Printers. We’re always happy to chat about how we can help you be successful.

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Hasbro’s Tough Decision – Social Bullying and the Opportunity for Goodwill

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This was originally posted directly to LinkedIn, but it’s an interesting story for anyone, so we’re posting it to the blog too. There was some great followup in the comments on the original article, so if you’re interested, head over there too.


 

If you haven’t heard, John Spinello, creator of the children’s game “Operation” is in need of his own medical assistance. His friends are crowdfunding for that assistance.
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Simple Opportunities For Extra Revenue – Lessons from the 2014 Niche Digital Conference

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As a small publisher, your audience may be modest in size, but it’s very specific. That’s why you’re valuable to advertisers. Targeted marketing just converts better, end of story.

Of course, this is no surprise to you. The question isn’t whether or not you understand the value of your audience, it’s whether you’re taking advantage of all the opportunities you have to build your business using the audience you’ve spent so much time cultivating. At this year’s Niche Digital Conference, I came across a lot of suggestions for helping niche publishers succeed (read: how they can make money).

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USPS Will NOT Raise Prices, For Now

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A year ago, the USPS Chairman of the Board of Governors, Mickey Barnett, posted an open letter to all US Postal Customers. In short, the letter is an explanation and apology for having to raise prices periodically because, although they’ve made huge strides to cut costs over the last several years, they haven’t been able to do enough.

Luckily, we just got news that the Governors have decided NOT to increase rates this time around. At least, not in the immediate future.

Direct from USPS:

“Because the Postal Service has announced price change proposals in September and October for the past three years, mailing industry representatives and others have been waiting to hear whether a price change would take effect in January 2015.

The governors decided not to seek a change for mailing and shipping products and services in January in part because of the uncertainty regarding the exigent price increase.”

If you want to keep up with more USPS news, they post frequent national news releases on their site, and we’ll do our best to keep posting the most important news as it happens.

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What People Want, Social Media Fundamentals, part 2

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[This is part two of an ongoing series dedicated to helping publishers understand the fundamentals of social media marketing. Here’s part one.]

Last time, we talked about the importance of giving people what they want. Meaning, the content you post to your social pages has to be genuinely interesting or useful to your audience. If it’s not, people won’t follow you and they won’t share what you post if they’re already following you. So, one of your most important tasks is to understand who your fans are (and your potential fans) and what they want. That’s not always easy to do, but you can start with an understanding of what everyone wants, and that’s surprisingly simple.

Four Universal Needs

As a brand, there are four things you can provide through social media that everyone in the world wants and needs.

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USPS Loves Augmented Reality, and So Do We!

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The US Postal Service is a huge organization doing amazing things every day. Seriously. They’ve somehow figured out how to get multiple pieces of mail to every household and business in the country, almost every day of the week, rain or shine, and with ridiculously few mistakes. Did you know the folks at USPS also publish small magazines to help disseminate important information to their employees?

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Reminder for “Periodical” Publishers: USPS Statement of Ownership Form Due October 1st

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Anyone mailing ‘periodicals’ (anything officially designated as such qualifies for reduced postage fees) must file their annual Statement of Ownership with the USPS by October 1st.

You can download the form you need here.

Remember that this statement must also be published in the first issue you publish after October 1st.

Per USPS, “failure to file or publish a statement of ownership may lead to suspension of periodicals authorization”.

*If you haven’t signed up for periodicals privileges in the past or need other forms related to periodical mailing, you can find them all here.

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Fundamentals of Social Media for the Niche Publisher, part 1

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It’s safe to say that any Publication Printers customer is an entrepreneur. We serve an industry of people who build things, things other people want, from nothing. If you’re reading this, you’re probably one of those amazing people, and if you are, you’re undoubtedly a master of content creation. What you might not realize is that creating content is a huge challenge for other folks. Lucky for you, it’s also the basis for a good social media presence, and that means you’re ahead of the game.

Of course, you’re probably already posting to Facebook and one or two other places. Maybe you’re really happy with your social presence, but I bet a lot of you wonder why you even bother since you aren’t getting any engagement from your audience. It’s a fair question, and I want to help.

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