How upgrading your paper can improve your bottom line.
“I will never go to newsprint again… This is the perfect stock for us! And the fact that several ad agencies and other media outlets have frequently commented on the substantial improvement in our products adds to the testimonial of the paper stock.” – Gary Hibert | Owner/Publisher of Colorado Parent
There are several powerful reasons why upgrading from newsprint to glossy paper can help grow your revenue. Here are a couple of the strongest:
Reason # 1 – Upgrade in Perceived Quality
By upgrading your paper, you are upgrading the quality of your publication. When compared side by side, your magazine will stand out above any other publication printed on newsprint. This improves the perception of your brand, increases the likelihood it will be picked up off of a rack, and therefore, more likely to be read by more people. As an added advantage, research shows that people tend to hold on to glossy magazines for a longer period of time and share it with friends and family. Advertisers understand these differences and will pay more to advertise in a higher quality magazine!
Reason # 2 – Upgrade in Visual Quality
Full color photos and graphic images really “pop” off the page on glossy paper. For example, if you are appealing to parents, whose worlds revolve around kids, when you think of kids, you think COLOR! Color attracts attention! Many of your advertisers already know this and they design colorful ads for this very reason. Are you providing them the best vehicle for that ad to stand out? In the world of publishing, best vehicle = glossy paper and heatset printing.
Test it Out
We are equipped with a complete digital printing department. As a test this month, why don’t you take the files from your last issue and print a dozen sales copies on gloss paper? You can give them to your top advertisers to obtain feedback.
The idea of making a change like this can be intimidating and overwhelming. But do not worry! You don’t have to do it alone – we are here to help every step along the way.