The United States relies heavily on trucking and freight to deliver any number of goods across the country, including magazines and other print publications. For this reason, the current shortage of drivers – exceeding 50,000 – is heavily impacting the delivery timelines and costs of publishers nationwide.
According to the American Trucking Association, truck companies are working to increase driver pay to make the job more appealing, but increasing pay will likely result in further increases in shipping costs.
Can Electric Cars Save the Freight Industry?
Electric car companies like Tesla see an opportunity and are developing driverless trucks. This would resolve two longstanding issues with trucking: costs and timelines.
First, without the need for drivers, the costs of trucking would decrease substantially, as around 43% of trucking operational costs is driver compensation, according to the American Transportation Research Institute.
Second, no drivers means no time limitations on driving. Trucking would no longer be bound by 8 hour driving days, so delivery times could be hastened significantly. All this said, driverless trucks are years away from implementation, and the shortage of drivers is only set to increase.
Ways to Help Offset Costs
Due to this, publishers are looking for ways to cut costs. The best way to do this: talk to the printer of your publication. Altering page counts, paper, and adjusting print schedules can be options to save money. Each printer has specific preferences, so talk to them about what fits them best.
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