Digital magazines are awesome! We are big fans, but do we think they are the greatest thing since sliced bread? Only when used in conjunction with print. In our always on the go world, we are constantly looking for ways to optimize our time. Digital magazines are great for when you’re on vacation, but should they be a substitute for print? Definitely not.
In a recent article from FOLIO: “Unpacking Print’s Luxurious Future”, Michael Brunt predicts that within the next few years, printed magazines will be classified as an affordable luxury item. When you look at the big picture, this prediction makes perfect sense. While Baby Boomers are flocking to social media and digital editions in record breaking numbers, Millennials are fleeing. Millennials are overwhelmed by the all too digital world, and seeking tactile experiences. This is where printed magazines can capitalize.
Millennials are constantly bombarded by screens, and are in search of ways to unplug. What better way to relax than to curl up with a printed copy of your favorite publication? Tablets and smart phones are excellent ways to stay up to date with your favorite magazines when you are traveling, but cannot compete with the multisensory experience of print.
Tribune Publishing’s Los Angeles Times and Penske Media Corp’s Women’s Wear Daily have just announced their unique new partnership. This is what happens when the worlds of print and digital collide to better serve consumers- increased readership across both platforms.
In the post, “8 Lessons From the Failure of Digital Magazines to Revolutionize Publishing” from Publishing Executive, D. Eadward Tree muses, “In the same way, we must first build passionate audiences that will crave our addictive content regardless of the medium and only then concern ourselves with fitting our content to the device du jour.”
WWD and LA Times are great examples of first creating content that consumers want and then serving it the way they desire, in a mutually beneficial way for both companies. We’re excited to see what the future holds for this lucrative endeavor.