Conferences Won’t Be the Same – Here’s how They are Different.

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COVID-19 put a major standstill on public gatherings, but it did a particular number on trade shows and conferences, impacting nearly every major industry in the United States. While it may seem like a small thing in the greater scope of the damage COVID-19 has wrought, a significant amount of business dealings, information gathering, and networking takes place at such events.  The lack of in-person conferences and trade shows showed a decline in business and lost revenue for the event holders, so companies had to adapt.

The Numbers around Conferences and Trade Shows

Studies have shown that only 42% of these events have been rescheduled, most for late 2020 or all the way out to 2021. The studies also show that should those events occur, the likelihood of their typical participation will be unlikely. The other 58%? Sadly, most of them were cancelled with no intent to reschedule a physical event. That said, about 69% of conferences and trade shows that closed up their physical events had enough time and capability to pursue a unique option: a fully virtual experience.

The markets these events serve would go underserved normally with the impact of COVID-19. However, virtual conferences allow for that audience to still be served, at a reduced cost to the event holder, and still provide the majority of the benefits. This is thanks to the digital age and the variety of media at the disposal of the average businessperson: smart phones, computers, televisions, music devices, etc.

The percentage of event managers that were able to make the transition saw the value of what they brought, even if it was in a rushed and non-traditional state. It proved that providing the perks of a conference or trade show’s true objective could still be met without the in-person, on-site element that has dictated those events since their inception.  It also allowed more people to engage with the content, as typically companies only send 1-2 representatives to a trade show.

Impact on Publishing Industries

The applications for publishers and the greater print & publishing professions is even better than most industries. Publishing is all about content, and in the digital age, it was clearly proven, to some detriment to print, just how portable content was between different media. In short, if it can be delivered on paper, it can also be delivered on camera or online.

While that normally is seen as a hurdle, when it comes to conferences and trade shows, it is a huge benefit to publishers. It means that almost everything there is to be shared and learned can all be easily translated into a digital medium and provided through a virtual event. Even the networking and community-building is possible through social media and other group channels.

Virtual conferences also allow for increased frequency, increased sessions, and increased attendance, as the limitations on these are usually related to space and budget. That means more engagement and opinions shared, more strategies provided, and the ability to virtually send samples and examples without the shipping or printing costs to deliver them. In general, it is a more cost-effective solution that may prove to be an improvement on the traditional conference or trade show, where lead-chasing and networking is limited to who you meet, where a virtual event allows engagement with everyone.

The downside for publishers is simple; digital is not seen as an ally by most publishers. That means there is an aversion to it at some level. Combine that with the technological aptitude needed to fully immerse in a virtual event – which is not common knowledge for many professionals – while getting “butts in seats” to attend virtually can be just as difficult as getting people to attend the physical conferences and trade shows once they can happen again. At least the costs of the virtual events means one can still turn a profit with a different attendance perspective.  

Further Information

To learn more about how virtual events can be a viable alternative to conferences and tradeshows, click here. For more information about the impact of COVID-19 on business event attendance, click here. If you would like more great content from Publication Printers and the Publication Printers Marketing Group, click here.

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Leveraging Directories for Publishers

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Directories are one of the oldest and most common print resources in existence. They are also diverse, covering everything from Yellowbook to tourist guides, but some of the most successful registries are those owned and managed by local magazines and newspapers. That said, there are not as many publishers capitalizing on directories as there should be.

The value of local directories

Local publications thrive by being the “local source of information” for their audience. The more information publishers provide, and the more versatile that information, the more footholds a publisher has in their local community. Directories are a great way to provide added value and promote the actual community, helping establish that greater foothold without compromising or straying from the content a publisher would already be producing. Not to mention, directories provide a chance for profits too.

During a crisis, directories take on an entirely different value, but one equally as important. People need clear and concise information during difficult times to help them make informed, rational decisions. Directories meet that need perfectly. Publishers can do away with the profit model of the directory temporarily, and update the directory to provide the most accurate and up-to-date information to better serve their audiences in that time of need. This ties back into the idea of supporting the community as the “local source of information,” which in turn causes the community to rally behind the publication and help them push through their own difficult times. Baltimore Magazine’s COVID-19 roundup is a great example of putting this into action.

How to leverage a directory

Producing a local directory takes time and effort – collection of data, design and layout, distribution, maintenance and updating, etc. That is why, if a publisher is going to maintain one, they need to do it right, and get the most value out of it.

A good directory starts with a focus, one that aligns with the natural theme of the publication; unless the publication covers everything, directories are not meant to be a catch-all of every business in the area, but a summarization of the types of businesses a publisher’s audience might need most. For example, a city magazine will probably cover things that would attract tourists, like historical sites, restaurants, and unique stores. A horse magazine, on the other hand, may cover local stables, farrier shops, feed lots, and veterinarians. 

Publishers then need to think about recouping the costs involved with a directory. As stated, it takes quite a bit to produce one, so it needs to generate profit. Luckily, the directory model is already built similar to the advertisement model by providing an opportunity for smaller, simpler ad spaces that have high exposure, due to them being in a format that audiences use when they are actually searching for businesses. Further, the publisher may choose to limit certain categories in the directory. This not only helps cap the costs of the directory by limiting its size, but also reduces the supply of spaces for purchase, and thus increasing demand and driving price.

One of the more unique ways to leverage a directory is to turn it into a visual resource, like a local map. This not only gives the community a new way to interact with the content, but also allows it to serve as a greater resource for tourists and other out-of-town visitors, making the value of the spaces in the directory increase. Publication Printers works with a few publishers that do just this, such as Discover Estes, a map and directory guide for Estes Park, CO.

One of the other major benefits of directories is their long shelf-life. Most businesses and local entities that are listed within directories make limited changes to their information, meaning that, while there is upfront costs to develop a directory, maintaining them long-term requires minimal effort, but continues to provide long-term profits. That content also happens to be valuable information that readers look to, making it a branding benefit too.

Directories and publications that are not “local” focused

The value of a directory does not go down just because a publication’s geographic audience is wider. However, the ability to provide that sense of local benefit takes greater effort the larger the geographic area is, and it may even take multiple directories to provide the value appropriately. It is a greater undertaking for publishers of larger publications to do, but if leveraged well, the same benefits on a larger scale can take place.

Gannett, the well-known publishing group, actually made the move to create a digital directory on a large, yet geo-segmented scope to help support its audience. Support Local, as they named the platform, allows their audience to connect with local businesses and access special services. Support Local was built to help during the COVID-19 pandemic, but its value and potential benefit to Gannett will persist long after the pandemic ends.

Further Information

To learn more about how to monetize niche content, including directories, click here. If you would like more great content from Publication Printers and the Publication Printers Marketing Group, click here.

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Mail’s Ability to Overcome Isolation Situations

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There are unfortunately some situations that require people to be isolated or removed from normal social settings, such as the COVID-19 pandemic. In these situations, communication shifts away from interpersonal, and instead relies on content that can be delivered. Print communication is the most successful means to reach people during these times, as discussed in “Why Print Matters in A Crisis,” and that means mail is how that communication is delivered.

Now there are many that would say mail is successful during these times because print is that powerful. However, mail’s ability to overcome isolation situations and other crises is not limited to when it is delivering print publications. Many organizations thrive off print in normal times, such as Amazon. Others incorporate mail services, such as grocery stores, as a means of survival during times when people cannot come to their location. In general, while print is a powerful mailed form of communication, mail is equally as powerful for its own reasons.

Mail provides the personal connection that is lost when people are isolated from each other. In a digital age where so much interaction happens online or in a passive stance, human engagement is already a sought-after communication, and one much appreciated. Mailing something to someone hits that sentiment, and whatever is mailed often provides a sense of joy, curiosity, or excitement. This is why so many publishers have started incorporating the idea of subscription boxes for additional revenue.

Mail also comes at an affordable price, when done correctly. Due to the normalcy of delivered goods, people are accustomed to paying delivery fees and surcharges that allow businesses to mail and still turn a profit. In times of isolation, where mail is the only means of getting physical goods, the margins multiply as quantities go up, and most mailing organizations drop prices for mailing in bulk. This allows publishers to get their content or mailed goods out as they normally would, and maybe even at a discounted rate.

In times of isolation, people also engage more with their mail than usual. Due to less stimulus from other people and social settings, and over-stimulus from digital settings, people tend to spend more time with the content sent via mail. Adding the fact that 90% of financial and purchase decisions are made at home, results in a simple conclusion: during isolation situations, mail has an increased chance to reach decision makers and potentially generate a sale/subscription/action.

When it comes to content delivery, the combination of print and mail is a powerhouse, even when isolation is not in play. When it is though, there is no better way of reaching audiences or consumers, especially if you are a publisher.

Further Information

To learn more about how to incorporate subscription boxes into a publisher’s strategy, click here. For more information about crisis events being ideal for mail, click here. If you would like more great content from Publication Printers and the Publication Printers Marketing Group, click here.

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Why Print Matters in A Crisis

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Crisis communications is a special type of information delivery meant to ensure audiences remain well informed and up-to-date, even during the worst of times. Whether it is preparing for difficult business situations or unfathomable world events, a crisis communications plan is a big part of any organization’s strategies, and they all bear one thing in common: print information delivery.

Print is one of the oldest and most versatile media in existence, and here are 7 reasons why it remains a core part of the most critical form of communication in times of upheaval.

  1. Printed content can be produced at extremely low cost and with limited technology. This means that it is easy to generate printed information under dire circumstances, and to generate the content en masse. Further, no technology is required to consume printed content, ensuring there are no barriers to delivering information in a crisis.
  2. Millennials, currently the largest generation, are print’s largest advocates. While they do consume a great deal of content online, they prefer printed communications, particularly newspapers and magazines, for news and factual content.
  3. Results from numerous research surveys from major data companies show that content consumers put more trust in print communications. The answers often show the “why” relating to journalistic and professional history of print, while digital content’s history is focused more on recreation and entertainment.
  4. Localized information delivery is still owned by magazines and newspapers. This means that, when crisis occurs, people will turn to the resources that are already serving their communities.
  5. The lifespan of digital messages and information is very short, due to the immense amount of content online and the frequency with which it is created. Print, which is built for mass information delivery that satiates information needs for a longer span of time, will continue to inform people long after the digital message has aged out.
  6. Print can smoothly transition to digital, but digital cannot smoothly transition to print. Anything produces for print development can be swapped over to digital, immediately allowing the expansion of the delivery and message. Digital-first content requires significant effort to prep for print, making it more expensive and difficult to broaden the reach of the message in a crisis.
  7. Receipt of print information is one of the few things that nearly every person in the U.S.A. opts in to, by choice. Every home and business has a registered address that, in times of crisis, can be used to deliver information, even on the generic level of “to resident.” This means print can reach any home and building, if needed.

Further Information

To learn more about the top assumptions of digital communications, click here. For top facts about print being alive and well, click here. More information about crisis communications strategies and resources can be found here. You can also find a comparison between print and digital here.

If you would like more great content from Publication Printers and the Publication Printers Marketing Group, click here.

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Leveraging LinkedIn for Publishers

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Publishers are pursuing any number of digital avenues for supplementary revenue or increased exposure. Social media is by far proving to be one of the most useful and lucrative of those opportunities to leverage. In particular, LinkedIn is one of the strongest social media choices to use when it comes to business use for publications.

LinkedIn is one of the four largest social media channels used, but when it comes to using social media for business, it is often overlooked. That likely spawns from LinkedIn being less of a social arena and more of a networking space. It is for that reason that it is actually a great option for publishers, and why 91% of executives rate LinkedIn first when it comes to consuming social media content.

When it comes to leveraging LinkedIn, the first thing to know is that publishers should not be using it for “social selling.” Social selling is the equivalent of targeting a distinct segment of social media users, establishing rapport with them, and then nurturing those individuals as leads for your sales funnel. While it is a common practice for businesses leveraging social media, it is not the best direction for publishers. Instead, publishers should be using LinkedIn as an outlet and establishing a digital presence through what they do best, publishing content.

Leveraging LinkedIn for publishers is not as easy as flipping a light switch, but there are some tried and true steps to help publishers pursue the opportunity.

  1. Build the profile to focus on “how you can help” and not “what you do.” LinkedIn started out as an employment and network space, and it still leans heavily that way. People can figure out what a publisher does from their website and publication. The profile should instead focus on what kind of content the publisher provides, and how that content is of benefit to the viewer.
  2. Balance content to be mostly informational with a hint of promotional. People can handle a little bit of self-promotion and pushing towards “loyal readership.” That said, like any content outlet, readers want value out of what they read. For every one piece focused on promotion or “selling,” do 10 pieces of value.
  3. Be frequent and be unique. A paper or magazine with inconsistent publishing does not normally have traction with readers. It does not matter what medium of delivery; that rings true for digital content publishing as well. In the same vein, putting the same content everywhere may give each story more reach, but it does not provide nearly as much value for each outlet. Keep content coming on a schedule, and make sure at least half the LinkedIn content is unique to the channel.
  4. If publishing on LinkedIn, keep the reader on LinkedIn. Like any 3rd party outlet, LinkedIn’s primary goal is to keep users on their channel. That means anything that would push a reader to leave LinkedIn is going to get less results. Also, every social channel has an algorithm that also determines what content gets more or less emphasis. Play to the algorithm’s settings and keep the reader on LinkedIn, and good results are sure to follow.

There are plenty of other useful tips and tools to master LinkedIn for business, but when it comes to a publisher’s starting to leverage it, these four steps should set a strong foundation.

Further Information

To learn more about LinkedIn for publishers, click here. For more information about LinkedIn tips for stronger digital presence, click here.

If you would like more great content from Publication Printers and the Publication Printers Marketing Group, click here.

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PrintReleaf: You Print One, They Plant One

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Going green has been both a goal and financial struggle for publishers for years. This stems primarily from publishers focusing on green production: specialty paper and ink, distinct processes, etc. At present, it is often expensive to create a publication in a green manner.

However, what if you simply did the best you could to be green, and put the effort into offsetting the impact you make? That is what PrintReleaf, a Denver-based company, has accomplished. Through innovations in technology, they managed an eco-friendly solution for publishers without complicated papers and inks. Put simply, PrintReleaf calculates a publisher’s paper consumption, and replants the equivalent paper usage’s worth of trees in a reforestation project of the publisher’s choice.

PrintReleaf has replanted over 1.1 million trees, and Publication Printers Corp. is proud to say that between itself and its customers, we are responsible for more than 140,000 of those trees!

As far as cost, PrintReleaf is a very reasonable option for publishers, especially in comparison to other green solutions. That said, due to it being an “offset” process rather than a pre-emptive green approach, it can be used in tandem with almost any other green solution, like FSC and recycled paper. PrintReleaf has also been so successful that users of it are now provided certification of their usage and proof of their “green” footprint.

As to how to use it, PrintReleaf does all the heavy lifting. All a publisher needs to do is take 3 easy steps.

  1. Start using PrintReleaf, which can be done direct, or Publication Printers can help streamline the process if you already print with us.
  2. Pick your reforestation project, which is where the trees are planted on your behalf.
  3. Calculate your consumption, which we do for you if you print with us. Then the rest is handled for you by PrintReleaf.

If you want to know more about the specifics of the operation, like certification and verification or who they partner with to get the job done, you can visit the PrintReleaf website or give us a call here at Publication Printers. We’re always happy to chat about how we can help you be successful.

Latest PrintReleaf News

Canada Joins Reforestation Locale Options

PrintReleaf has added a new reforestation project to its partnership ranks. Courtesy of work with One Tree Planted, publishers now have the option to choose to have trees planted in British Columbia, Canada. This new project joins Print Releaf’s seven other reforestation partner locales:

  • South Dakota, USA
  • Sao Paulo
  • Dominican Republic
  • Meghalaya, India
  • Ireland
  • Madagascar
  • Oaxaca and Chiapas, Mexico

You can learn more about PrintReleaf’s forestry locales here.

Publication Printers Offsets 1 Billion Pages

Publication Printers has been partnered with PrintReleaf for a few years, and in that time, we have accomplished a great deal. We not only have nearly 100 publishers who print with us now using PrintReleaf through our partnership, but we also reached a milestone: 1 billion pages offset, or 125,000 trees replanted across the globe.

You can learn more about Publication Printers’ PrintReleaf partnership here.

PrintReleaf Founder Featured on “You, Me, and Your Top 3” Podcast

“You, Me, and Your Top 3” is a podcast all about the power of transforming industries through unique practices and approaches to current tactics. The podcast is courtesy of Corporate Growth Strategy (CGS) Advisors, a strategic advisory and consulting firm who has been recognized in recent years for work with numerous large organizations. In episode 24, PrintReleaf CEO and founder Jordan Darragh discusses environmental sustainability and how his passion is helping change the print industry’s impact on the environment.

You can listen to the podcast here.

Further Information

If you would like more great content from Publication Printers and the Publication Printers Marketing Group, click here.

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Are Your Subscribers Loyal to Your Brand?

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The concept of a “loyal reader” has always been an important metric for magazines and newspapers. However, what actually constitutes a loyal reader, and how many loyal readers are really normal for a publication?

There are several different definitions for a loyal reader, most of which focus around the idea of a reader that comes back for more content, and is presumably consuming content due to the consistent exposure. The issue with these types of definitions is that it relegates a publication’s readership to a statistic; the loyalty of the audience is based solely on web traffic events or purchase consistency.

In more recent years, a particular metric has become easier to track, and it is much more telling of loyalty: engagement. Engagement is still a complicated thing to measure, as it involves tracking a lot of different outlets and types of connection with content, but it is a more accurate measure of a reader’s loyalty.

With this new, more realistic definition of a loyal reader in mind, it brings up an important question for publishers: are your subscribers loyal to your brand? In order to measure that, it is important to understand more about engagement and what it means in regards to subscription.

First, exposure to content does not mean that content is being consumed, so a subscriber is not inherently a loyal reader. However, subscribers do have more exposure to content due to their higher grade of access, and they have opted in. That is why measuring who engages, whether they are a subscriber or not, is important.

Second, habitual engagement, where a reader engages with new content as it is released, shows consistent connection to the publisher, and actually confirms that their frequent exposure results in something. If that reader is a subscriber, then they would qualify as loyal. If they are not yet subscribed, then they are a representation of who that publisher should be targeting.

Tracking engagement is a process that takes time and effort, and sometimes additional support or costs to do properly. With that kind of spend, what does a publisher get in return for being able to measure the percentage of loyal readers amongst their subscriber base?

Content Insights, a professional organization specializing in data collection and analysis, recently aggregated data on readership loyalty based on engagement as part of a study, which was a first in the content analytics industry. Their research covered data from 10 different publications over the course of a month, and the data was quite surprising.

  • Only 3.8% of readers qualified as “loyal” based on the habitual engagement definition.
  • In comparison to “ordinary” readers, “loyal” readers consumed an average of 5x more content.
  • “Loyal” readers averaged 4x the web visits of “ordinary” readers, and in each visit consumed 29% more content in general, and read an average of 14% more text on singular articles.

The Content Insights study also elaborates on this data with some real-world scenarios that show the major impact that loyal readers have in comparison to ordinary readers. For example, the ratio of articles read per visit (loyal: ordinary readers) is approximately 5.5:1 and the ratio of visits per month is 3.5:1.

When you take all of this data into account, loyal readers are shown to consume and engage with up to 19 articles for every 1 article by an ordinary reader.

Take this back to a publisher’s subscriber base. If a publisher can find out what drives higher loyalty from their subscribers, that will translate into knowing what content has better engagement, what topics generate more interest, and what outlets garner the highest amount of engagement. In general, knowing what drives loyalty greatly impacts the ability to drive revenue.

Also, as a last note, literal revenue generation can come from better understanding loyalty. If a publisher can find unsubscribed readers who have the potential to become loyal, based on their engagement, there is a great opportunity to increase subscriptions and also increase the percentage of loyal readers amongst the subscriber base.

Further Information:

To learn more about the study on reader engagement by Content Insights, click here. For more information about Content Insights in general, click here.

If you would like more great content from Publication Printers and the Publication Printers Marketing Group, click here.

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2020 Will Still See Newspaper Advertising, and for Good Reason

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Print advertising is big money. That said, recent advancements in social media and web ad placement have led to concerns about the state of print advertising, especially newspaper ads, the most common and most profitable print advertising space. While the concerns are fair, newspapers have nothing to worry about, and here are 5 points that prove it.

  1. Newspapers reach an average of 105 million readers a week in print and digital format, making them the most consumed medium.
  2. Content consumers consistently mark in surveys that they trust print content and advertisement more than online content. Also, print advertisement has a lesser negative impact on the reader’s experience, since online marketing is interruptive in nature.
  3. Millennials are the biggest generation currently consuming content, and while they are big proponents of digital content, they actually choose print as their main source of information due to its affordability.
  4. While the primary point of purchase is shifting more and more towards web sales, but most purchasers continue to start their journey towards a purchase based on print advertising exposure. That means that, while the journey ends elsewhere, it is still starting predominantly with print ads.
  5. Local content and local  economic impact are really important elements of American culture today, small communities rely heavily on local newspapers, with an average of 67% of small community residents reading the local paper at least once a week.

Further Information:

For more data and facts showing the security of newspaper advertisement in the New Year, click here. For newspaper ad types, tips, and examples from a thriving California publisher, click here.

If you would like more great content from Publication Printers and the Publication Printers Marketing Group, click here.

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Property Brothers, Meredith Partner for New Magazine

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There are a lot of skeptical publishers asking themselves if launching a new print magazine is worth the risk. While the answer may not be that easy to determine, there are plenty of other content producers that are excited about the idea of print in helping to broaden their brands. HGTV’s Property Brothers are one such content producer.

Drew and Jonathan Scott, twin brothers and the faces of Property Brothers, have recently announced a partnership with Meredith Corporation to create a new lifestyle magazine centered around home content and more. According to the President of Meredith Magazines, Doug Olson, the Scott brothers extending their reach through print is an obvious decision: “Drew and Jonathan have a unique connection with customers that will translate well into print.”

For the Scott brothers, while this venture is another step in expanding their Property Brothers brand, they also feel that print itself is a valuable medium, and the choice of creating a print magazine was a deliberate next step. “We love print and have always wanted to extend our message of living life to the fullest through this medium,” says Jonathan. “With a platform like this, we get to develop a consistent and thoughtful way of sharing great ideas and actionable insights with our audiences,” adds Drew.

The new magazine is not only a sign of success for the Scott brothers, but also for magazine publishers in general. Recent years have not been easy for the magazine industry, as many titles have struggled, but the resurgence of print due to other content producers seeing print as an opportunity is helping revitalize the industry. Meredith in particular has seen many major titles disappear, and also had major employment changes, and a new title of this caliber is a great sign of growth for them, and follows in the footsteps of another HGTV duo, Chip and Joanna Gaines, who also work with Meredith on their quarterly Magnolia Journal magazine.

“We’re extremely excited about taking the chemistry [the Scott brothers] share with their millions of viewers onscreen to new and existing audiences in the print medium.” says Olson.

HGTV has magazines with several major publishing groups other than Meredith. According to Adweek’s 2018 Hottest (print) Home Magazine, Hearst currently owns that spot with HGTV’s own HGTV Magazine, which according to Hearst, has more than 1 million subscribers and is in the top 10 of monthly newsstand magazines. If Meredith can leverage the new magazine from the Scott brothers, and their other titles related to HGTV starts, they may mirror or even exceed these numbers.

The new quarterly
magazine from the Scott brothers and Meredith, which has yet to be named, will
be releasing in January 2020. At newsstands, the cover price will be $9.99, and
an annual subscription will be $20.

Further Information:

To learn more about the
new magazine from the Scott brothers and Meredith, click here. For
more information about the Scott brothers’ TV show Property Brothers, click here.

If you would like more
great content from Publication Printers and the Publication Printers Marketing
Group, click here.

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Expanding Your Digital Reach

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Publishers are masters of content, but in today’s age, print alone is only going to reach part of your intended audience. So how can a publisher put their existing and future content to use outside of their print, all while being money-conscious and profit-focused? ePublications are the solution.

However, having an ePublication and stopping there is not enough. The truth is that an ePublication without a strategy may end up costing you more than it makes. That’s where these 3 steps to expanding your digital reach with an ePublication come in:

  1. Create a value proposition for your ePublication

    An ePublication is not just another media to leverage–it’s a business move meant to broaden reach and give your content more value. Identify 4 reasons why having an ePublication is important and how it adds value to your readership and you. Take into account concepts like:

    1. Instant content delivery
    2. Monetization
    3. Mobile access
    4. Interactive features
    5. And more…

  2. Share the value with your readership

    Let’s say you create the value proposition and you conclude that there is enough value to make an ePublication part of your publishing strategy. It would be easy enough to just decide to implement it, but how do you make sure your customers see that value and help you reap the rewards from it? Developing a rollout plan to promote your ePublication is a great place to start (and you can do this even if you already have an ePublication in place). The idea is to leverage your social media platforms; Facebook, Twitter, Instagram, SnapChat, etc, to inform your audiences of the benefit they gained thanks to your ePublication, and how their use of it can help further the development of the publication.

  3. Never settle for the status quo

    Your audience is everywhere, and print is but one way to reach them. ePublications is another, and it adds value to the content experience and your overall  reach.  Your audience is ever-growing, and they are also ever-changing, thanks to the quick pace of the digital age. ePublications need to be able to keep up with that pace and adapt in design, style, content delivery, and timeline to meet the readers where they are at. Keep up with industry research and constantly test new ideas to try and improve both the reader experience and create more value from your ePublication.

Print is valuable beyond belief, even in the digital age. That said, readers these days don’t rely on print alone, and an ePublication is a great asset to serve them and you, but it’s only worth the implementation if done right. If you need help doing it right, we are glad to help.

Further Information

For more information on ePublications in general, click here.

If you would like more great content from Publication Printers and the Publication Printers Marketing Group, click here.

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