AI for Publishers: Getting More by Doing Less

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Artificial Intelligence, or AI, has a novel sense of fear around it. Science fiction for decades has created this idea that AI leads to robots taking over the world, but the reality of AI is quite different. Rather than sentient machines, AI is actually a programmatic tool. You tell it what to do and set the parameters, and it does the work for you.

For most magazine publishers, this can be an incredibly useful tool to leverage and provide in-house improvements. Small staffs and limited time strap a lot of publications from thriving. Artificial intelligence has the means to take a lot of the remedial work out of the equation. It can be used to measure search engine optimization (SEO) and improve search rankings. It also can generate feeds of relevant articles or quotations from the internet to fact check and leverage for editorial. Further, AI allows a publisher to distribute digital content on the right channels at the audiences’ preferred times.

Artificial intelligence also provides publishers with another valuable result: improved engagement and ROI. A recent study by Blueshift, entitled “ROI of AI Marketing: 4 Levers for Cross-Channel Success,” showed that AI-driven marketing was leading to higher engagement rates and ROI. Some specific metrics from the study include:

  • Algorithms improvements from Artificial intelligence average a 28% lift in subscription upgrades and form fills.
  • Artificial intelligence content recommendations average a 200%+ lift for email engagement.
  • Artificial intelligence time optimizations average a 400%+ lift for mobile push engagement.

This study is one of many supporting the capabilities of artificial intelligence, not just for publishers, but across any number of industries. In fact, AI has become an entire industry in itself, focused on improving processes for online and offline work. As stated earlier, AI is something to be used to increase output, effectiveness, engagement, and return, not to be feared.

Further Information

To see the results of a recent AI study on marketing and engagement, click hereTo learn more about how AI is reshaping the pressrooms for digital publications, click here.

If you want more great content from Publication Printers, click here.

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